Carlo Boutagy has been at the forefront of developing motorsport experiences and other high value properties away from the racetrack for more than a decade.

In 2008, Carlo founded F1 FanZone, establishing the brand and developing integrated marketing campaigns to promote the world’s largest, most diverse and exciting outdoor experience for F1 fans.  Canadian-born and Bahraini, Carlo came up with this concept while studying economics at Montreal’s Concordia University.  He wanted to bring fans closer to the sport and have a taste of what it’s like to be part of the F1 Grid.  Carlo expanded into other major sports such as International Tennis and became the exclusive promoter of The FIA Formula E World Championship in the Middle East. In December 2018 Carlo’s unprecedented efforts made history in identifying the opportunity to reach new market segments by organising the first ever E-Prix in Saudi Arabia.  Alongside his invaluable team, Carlo crafted strategies which lead to this watershed event that opened the Kingdom’s doors to international tourists and staged the country’s first international concert. 

He now uses the same set of skills to lead IIG’s marketing activities to establish and further grow their international presence.